This is a review of the BodyArmor SuperDrink. BodyArmor was kind enough to send us 6 different flavors of their new sports drink that is only available in a handful of states.
To show our appreciation, we will punish them with an unbiased review.
We had a 3v3 soccer tournament with a team of 11 year old boys last weekend. After 2 games, when we were sure they’d drink a gallon of squirrel piss if we handed it to them in a plastic bottle with a shiny label, we gave them each a bottle of BodyArmor.
They drank it right up, and even posed for pictures.
First: It’s got some healthy looking stuff in it like coconut water (10%), Green Tea Catechins (what’s a catechin?) and apple extract (is that juice?). From there, it appears to be loaded with a bunch of stuff that is hard to read, but sounds like SUGAR.
The stuff tastes great, and it should: It’s got 15 to 17 grams of sugar in it – PER SERVING, and each bottle is 2 servings. The kids love it! One of the boys said that theirs tasted like Capri Sun (another “healthy” drink). As it turns out, other reviewers have made the same observation.
BodyArmor has as much sugar as Gatorade or Powerade, so if you’re comparing apples to apples (or, manufactured drinks to manufactured drinks), it’s no worse than the Big G or Powerade. And since it doesn’t have that flame retardant chemical (BVO) in it that Gatorade and Powerade has (or used to have), that probably makes BodyArmor a little better.
But that raises another question: Why does it need so much sugar?
To make it taste so sweet, they had to add about 4 teaspoons of sugar per serving. 4 TEASPOONS of sugar in ONE SERVING, but each bottle has 2 servings, which means that each bottle has about 8 teaspoons of sugar or 30 to 35 grams.
The World Health Organization (WHO?)
PERSPECTIVE: In response to the obesity epidemic that our country and others’ around the world are facing, the World Health Organization‘s recommended DAILY sugar intake for a normal weight adult is about 25 grams, or 6 teaspoons. That’s 6 teaspoons of sugar for the ENTIRE DAY.
One bottle of BodyArmor SuperDrink has MORE than an entire day’s worth of sugar, as recommended FOR AN ADULT.
But… it’s for athletes.
We all know who this stuff is supposed to be for – athletes – but the only athletes I know are under 21. The crazy thing is that ANYONE can buy this stuff – even NON-athletes, has-been athletes, mathletes and posers.
So, if it’s for athletes, why are they advertising it to, and making it available to the general public?
BodyArmor contacted The Soccer Mom Manual – a website for parents of youth soccer players – looking to share their product with us. So are they targeting the fat parents or the young athletes?
One bottle of BodyArmor has more than an entire day’s worth of sugar for an ADULT, but they’re selling it to KIDS… and so is every other sports drink company.
In reality, a minute (that’s maɪˈnjuːt) percentage of people need all of that sugar in one drink, and few people can even burn up all of those empty calories. You’d HAVE to be a very active athlete to justify drinking any kind of “sports drink“, because you’re drinking 140 calories that are going right into storage (turning into fat) if you’re not.
But… It tastes good.
Now, anyone can look at our 6 reviewers and see that they’re all in pretty good shape, and they should be – they’re athletes. But everyone knows that many more NON-athletes and recreational athletes are going to be drinking BodyArmor than top-tier athletes – and potentially getting fat on it.
So who draws the line, and where?
Nobody at The Soccer Mom Manual condones “sports drinks” for the sole reason that most have WAY more sugar than they need to. What’s wrong with just cutting the sugar content in half… and LEAVING it at that. Would the other chemicals in the drink just overpower the flavor and make it DISGUSTING?
Regardless, we are appreciative of the free samples from BodyArmor, and we would probably drink it again if they sent us more. In fact, everyone at The Soccer Mom Manual agrees that if we were going to drink sports drinks at all, it would probably be BodyArmor. After all, they deserve our pseudo-endorsement for no other reason than sending free samples to us is pretty ballsy – but you’d expect nothing less from Kobe Bryant, who has invested around $5 million of his own money into the company.
If you’re looking for another unbiased review of the BodyArmor SuperDrink, we suggest you visit Grantland.com