Home Grown Talent
Why the New York Red Bulls do it Better than Anyone in the United States
The New York Red Bulls just signed another young man to their first team, adding another “home grown player” playing or practicing with their first team. With more home grown players on the 1st Team roster than any other MLS team in the league, you’d think that the Red Bulls had a huge machine that pushed raw ability through, outputting a region full of talent, then just skimming the cream from the top… and you’d almost be right.
The NYRBs actually take a very community oriented approach to player development, where they have nearly 200 ACTIVE youth coaches/scouts spread out over hundreds of miles, covering New Jersey, New York and parts of Pennsylvania. These coaches work at the most basic level, in their “grass-roots” program, working with local kids to build brand awareness and interest in the professional game.
Now, these aren’t marketers or “brand ambassadors” DISGUISED as coaches. These are legitimate, certified, educated, PROFESSIONAL youth soccer coaches, working full and part-time, to teach and inspire young players. Many are even OVER-qualified to coach at this level. Even more than their own individual qualifications, they’ve gone through an intensive orientation and receive continuous education in the RBNY Player Development System, to teach them how to teach the game to players, identify worthy talent for the RBNY Academy, and build passion for the game of soccer &, subsequently, the New York Red Bulls.
Now, you may think that you know what this is really about: Selling tickets, right? Well… sure. It’s ALWAYS about selling tickets. After all, without ticket sales (revenue), there is no “professional” in professional soccer. However, the Red Bulls take the art of selling tickets to a level that only Red Bull can achieve.
FANTASY vs REALITY
With their new stadium an hour drive from the New York metropolitan area, the New York Red Bulls are exactly what you’d expect from a New York area professional athletic team – TOP LEVEL. Their facilities are the best in Major League soccer and there is – LEGITIMATELY – not a bad seat in the stadium.
However, when you leave the polish and professionalism of the Red Bulls and go to the community level – where the talent is discovered – it’s like comparing a Helzberg Diamond store to a Sierre Lione diamond mine.
Rock Hard Development
If you’ve ever been to New York in the winter, it’s easy to understand why the pilgrims had such a hard time surviving: It’s cold, rocky and windy – until the 2 weeks of summer blow in: Then you’re just standing on a hot rock.
As you can imagine, it’s probably pretty hard to raise soccer players on this land. The spring in New York is pretty wet, and when it rains, the fields are quickly washed out. Grass doesn’t grow without a fight, and when the soil is eroded, all that’s left is rock and packed soil.
Playing soccer in the New York environment is a challenge.
RBNY Youth Development embraces the challenge and literally coaches teams wherever there is an open lot.
Why America Doesn’t Have MORE Home Grown Talent
A lot of talent gets lost in the American youth soccer system, due to bad coaching, bad parenting, a failure to recognize potential, injury and even death. The biggest tragedy in our system though is that most youth soccer coaches are too busy trying to win trophies for themselves, to identify and REFER talent to a pro club, who can make a deserving young athlete’s dreams come true.
The Red Bulls system DIRECTLY identifies this problem, and destroys it, by making the #1 priority of all of it’s coaches to DEVELOP SOCCER PLAYERS. That means that if your child plays on a team with Red Bulls trainer – ANY TEAM – they will get as close to equal playing time as any other player on the team. On top of that, the trainers follow a clear Approach to Development that any parent can get behind.
As you already know, the best development tool for any player is playing the game in a positive environment. Apparently, nobody does it better than the New York Red Bulls.
Read this article from Vice – https://sports.vice.com/en_us/article/for-the-value-and-image-of-our-brand-red-bulls-audacious-german-soccer-plot